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  A Powerful Analytics Tip Every Website S

  Posted by randfish

  How many presentations do you see that show traffic stats like these?

  

  Or this:

  

  Or this:

  

  These charts aren't wrong, per se. They're not lying to you, but they are obscuring the truth, and they're making it impossible to know what's going right and wrong.

  The problem isn't that the numbers are inaccurate, it's that no website is just ONE SITE. A website is a collection of pages, and oftentimes, a collection of lots of different KINDS of pages. Even the simplest of sites, built on blog CMS' like Wordpress or basic CMS' like Drupal have unique sections within them - the homepage, individual posts, static pages (about, contact, et al.), categories, search pages, posts by month, author, etc. - all of these have different formats, different functions and, almost certainly, different visitor stats.

  Yet, for some reason, when we as marketers look at a site, we don't ask "how are the category pages doing this month?" or "how is the blog performing compared to the white paper articles?" We ask, "how's the site doing."

  The singular answer to that question often obscures a more nuanced, but valuable truth: Different website sections perform differently.

  If your car starts having trouble accelerating up hills, you don't blame the entire car for the subpar performance, you start to examine potential causes (electrical system, engine, tires, etc.) and break these components down until you find the cause. Likewise, with a website, every piece should be performance tested, tuned and monitored on a regular basis.

  Don't do this:

  

  The total page views data is fine as an overview, but we need to monitor each individual section to really understand what's gaining vs. falling.

  Do this:

  

  

  By segmenting out traffic to URLs that include */blog/* and those that include */ugc/* (YOUmoz), we can see when/where/how each section is rising or falling in traffic and contributing to the overall site's performance.

  Even better, we should do this:

  

  How did I make that chart?

  Step 1: Separate the areas of your website by the words/characters in their URL string (or other identifying factors like keywords in their titles). For example, on SEOmoz, we've got:

  • The Blog - all URLs include /blog
  • YOUmoz - all URLs have /UGC
  • Guides - nearly all have /articles
  • Tools - most URLs are different, but there's only around 20 so I can lump them together
  • etc.

  Once I have these segments, I'll use the URL structures to get data about pageviews (or any other metric I care about) separately through analytics.

  Step 2: Use the content filter in Google Analytics to select only those pages that contain the URL string you're seeking:

   

   By using the simple filter for URLs "containing" /article, I've got a segmented report I can now use to start seeing what's really happening on my site.

  

  pretty simple, right?

  Step 3: Filter on each report and grab out the relevant pageviews number on a weekly basis:

  

  I grab those numbers for each of the segments each week (well, actually, Joanna does - but she says it's less than an hour of work) and plug them into a spreadsheet.

  Step 4: Create a spreadsheet and a stacked graph

  

  This spreadsheet shows the number of pageviews to each section of the site

  

  This stacked, area graph shows where traffic is shrinking (e.g. the Beginner's Guide) vs. growing (e.g. the Blog)

  When you run these over long periods of time, you can really see the impact a new section is having, or where problems in traffic might exist. If you neglect to break things out in this fashion, you'll often find that traffic from one section's gain may overshadow the loss in another area. This over/under-compensation can hide the real issues for a site, especially in SEO (where indexation, rankings and keyword demand all play inter-connected roles).

  Joanna, in her post on benchmarking,  shared this chart:

  
  Also see this larger, detailed version

  This helped us to realize where things had gone awry and why (the problem stemmed from some poorly done redirects from Linkscape to Open Site Explorer). I can't recommend this practice enough - if more marketers managed their analytics in this fashion, we'd have a much easier time identifying potential problems, opportunities and understanding not just the quantity of traffic, but the "whys" behind it.

  Anyone with some clever Google Analytics methodologies to build these faster/more efficiently than my Excel hack, please do share!

  UPDATE: Some friends from Maki Car Rental put together a stacked pageviews PHP code that pulls from the Google Analytics API here. Thanks!

  
  

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  Cited from http://feedproxy.google.com/~r/seomoz/~3/1ancb-vdHGs/a-powerful-analytics-tip-every-website-should-employ
  Best SEO Blogs: Top 10 Sources to Stay U

  Posted by randfish

  Like many overly-connected web junkies, I find myself increasingly overwhelmed by information, resources and news. Sorting the signal from the noise is essential to staying sane, but missing an important development can be costly. To balance this conflict, I've recently re-arranged my daily reading habits (which I've written about several times before) and my Firefox sidebar (a critical feature that keeps me from switching to Chrome).

  I'll start by sharing my top 10 sources in the field of search & SEO, then give you a full link list for those interested in seeing all the resources I use. I've whittled the list down to just ten to help maximize value while minimizing time expended (in my less busy days, I'd read 4-5 dozen blogs daily and even more than that each week).

  Top 10 Search / SEO Blogs

  #1 - Search Engine Land

  

  • Why I Read It: For several years now, SELand has been the fastest, most accurate and well-written news source in the world of search. The news pieces in particular provide deep, useful, interesting coverage of their subjects, and though some of the columns on tactics/strategies are not as high quality, a few are still worth a read. Overall, SELand is the best place to keep up with the overall search/technology industry, and that's important to anyone operating a business in the field.
  • Focus: Search industry and search engine news
  • Update Frequency: Multiple times daily

  #2 - SEOmoz

  

  • Why I Read It: Obviously, it's hard not to be biased, but removing the personal interest, the SEOmoz Blog is still my favorite source for tactical & strategic advice, as well as "how-to" content. I'm personally responsible for 1 out of every 4-6 articles, but the other 75%+ almost always give me insight into something new. The comments are also, IMO, often as good or better than the posts - the moz community attracts a lot of talented, open, sharing professionals and that keeps me reading daily.
  • Focus: SEO & web marketing tactics & strategies
  • Update Frequency: 1-2 posts per weekday

  #3 - SEOBook

  

  • Why I Read It: The SEOBook blog occassionally offers some highly useful advice or new tactics, but recently, most of the commentary focuses on the shifting trends in the SEO industry, along with a healthy dose of engine and establishment-critical editorials. These are often quite instructive on their own, and I think more than a few have had substantive impact on changing the direction of players big and small.
  • Focus: Inudstry trends as they relate to SEO; Editorials on abuse & manipulation
  • Update Frequency: 1-3X per week

  #4 - Search Engine Roundtable

  

  • Why I Read It: Barry Schwartz has long maintained this bastion of recaps, roundups and highlights from search-related discussions and forums across the web. The topics are varied, but usually useful and interesting enough to warrant at least a daily browse or two.
  • Focus: Roundup of forum topics, industry news, SEO discussions
  • Update Frequency: 3-4X Daily

  #5 - Search Engine Journal

  

  • Why I Read It: The Journal strikes a nice balance between tactical/strategic articles and industry coverage, and anything SELand misses is often here quite quickly. They also do some nice roundups of tools and resources, which I find useful from an analysis & competitive research perspective.
  • Focus: Indsutry News, Tactics, Tools & Resources
  • Update Frequency: 2-3X Daily

  #6 - Conversation Marketing

  

  • Why I Read It: I think Ian Lurie might be the fastest rising on my list. His blog has gone from ocassionally interesting to nearly indispensable over the last 18 months, as the quality of content, focus on smart web/SEO strategies and witty humor shine through. As far as advice/strategy blogs go in the web marketing field, his is one of my favorites for consistently great quality.
  • Focus: Strategic advice, how-to articles and the occassional humorous rant
  • Update Frequency: 2-4X weekly

  #7 - SEO By the Sea

   

  • Why I Read It: Bill Slawski takes a unique approach to the SEO field, covering patent applications, IR papers, algorithmic search technology and other technically interesting and often useful topics. There's probably no better analysis source out there for this niche, and Bill's work will often inspire posts here on SEOmoz (e.g. 17 Ways Search Engines Judge the Value of a Link).
  • Focus: IR papers, patents and search technology
  • Update Frequency: 1-3X per week

  #8 - Blogstorm

  

  • Why I Read It: Although Blogstorm doesn't update as frequently as some of the others, neraly every post is excellent. In the last 6 months, I've been seriously impressed by the uniqueness of the material covered and the insight shown by the writers (mostly Patrick Altoft with occassional other contributors). One of my favorites, for example, was their update to some of the AOL CTR data, which I didn't see well covered elsewhere.
  • Focus: SEO insider analysis, strategies and research coverage
  • Update Frequency: 3-5X monthly

  #9 - Dave Naylor

   

  • Why I Read It: Dave's depth of knowledge is legendary and unlike many successful business owners in the field, he's personally kept himself deeply aware of and involved in SEO campaigns. This acute attention to the goings-on of the search rankings have made his articles priceless (even if the grammar/spelling isn't always stellar). The staff, who write 50%+ of the content these days, are also impressively knowledgable and maintain a good level of discourse and disclosure.
  • Focus: Organic search rankings analysis and macro-industry trends
  • Update Frequency: 1-3X weekly

  #10 - Marketing Pilgrim

   

  • Why I Read It: A good mix of writers cover the search industry news and some tactical/strategic subjects as well. The writing style is compelling and it's great to get an alternative perspective. I've also noticed that MP will sometimes find a news item that other sites miss and I really appreciate the feeling of comprehensiveness that comes from following them + SELand & SERoundtable.
  • Focus: Industry news, tactical advice and a bit of reputation/social management
  • Update Frequency: 2-3X daily

  Other sites that I'll read regularly (who only barely missed my top 10) include Distilled, YOUmoz, Performable, Chris Brogan, the Webmaster Central Blog, Eric Enge, Avinash Kaushik, SEWatch, Gil Reich & the eMarketer blog. I also highly recommend skimming through SEO Alltop, as it lets me quickly review anything from the longer tail of SEO sites.

  ---

  The rest of my Firefox sidebar is listed below, sorted into sections according to the folders I use. Note that because I've got the SEOmoz toolbar (mozBar), I use that to access all the moz SEO tools rather than replicating them in my sidebar. I've also been able to ditch my large collection of bookmarklets thanks to the mozBar, but if you prefer to keep them, here's a great, draggable list.

  Rand's Firefox Sidebar

  
  

  • Social Buzz
    • Hacker News
    • Techmeme
    • Reddit
    • Delicious Popular
    • StumbleUpon: Top Rated
    • Twittersphere
    • PopURLs
    • Sphinn
  • Tech / Entrepreneur Blogs
    • A VC
    • Seth Godin
    • Read Write Start
    • Mashable
    • Chris Dixon
    • Mark Suster
    • Sean Ellis
    • On Startups
    • A Smart Bear
    • Andrew Chen
    • Seattle Tech Startups List
    • Steve Blank
  • Search / Marketing Blogs
    • SELand
    • SEOmoz Blog
    • SEOBook
    • SERoundtable
    • SEO Alltop
    • SEJournal
    • Conversation Marketing
    • SEO By the Sea
    • Blogstorm
    • Dave Naylor
    • Marketing Pilgrim
    • Distilled
    • YOUmoz
    • Performable
    • Chris Brogan
    • GG WM Central
    • Eric Enge
    • Avinash Kaushik
    • Gil Reich
    • eMarketer
  • SEO & Web Tools
    • DomainTools
    • W3C Link Checker
    • DaveN KW Tool
    • GG AdWords Tool
    • SEO Browser
    • GG Insights
    • MS AdCenter Tools
    • GG Trends for Websites
    • Down for Everyone or Just Me?
  • Social World
    • Twitter
    • LinkedIn
    • Facebook
    • Quora
  • News
    • NYTimes | Most Emailed
    • Slate Magazine
    • BBC News
    • The Stranger (Local Seattle Blog/News)
    • Electoral-Vote
    • National Geographic News
  • Free Time
    • Everywhereist (the best part of my day)
    • The Sixty One
    • Drawar
    • MetaCritic
    • Web Boggle
    • Rotten Tomatoes
    • Hulu

  Hopefully some kind individual in the comments will build a nice HTML file for those of you who'd like to directly import this list. :-)

  p.s. We've only got 60 out of 310 seats left for the Seattle Training Seminar (August 30-31) and just opened up a few more spots for the Tools Training (Sept. 1). Hope to see you there.

  
  

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  Cited from http://feedproxy.google.com/~r/seomoz/~3/NjBrNYopCO8/best-seo-blogs-top-10-sources-to-stay-uptodate
  Whiteboard Friday - Dominate Your Brand

  Posted by Danny Dover

   This week on Whiteboard Friday we pull a secret out of the SEO secrets vault. This handy strategy helps you take advantage of the specific types of results that Google chooses for people and company based searches and helps you dominate your brand search engine result page.

  View statistics for this video

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  Dominate Your Brand Search Engine Result Page (SERP)

  ---

  Build YourBrand.com

  Building a brand hub is an obvious suggestion but not necessarily for the reason you might think. Use these types of websites to promote what other domains are saying about you or your brand elsewhere on the Internet. This gives those pages (social media profiles, interviews, etc...) link juice and improves their relevancy, thus helping them rank for your brand SERP. (Hint: Use anchor text like "SEOmoz on Twitter" or "John Doe in the New York Times"). You can see an example of me doing this tactic on DannyDover.com

  Build an Alternative Brand Site

  After building your brand hub and linking from its homepage to the other pages you want to rank, you should build another brand site. In practical terms I recommend using a single page on a related domain. (I use this page targeting just my first name, Danny as my alternate). This helps you command a second result in the SERP because it is on a separate (and in this case, a more powerful) domain.

  Create Social Media Profiles

  This is obvious. Social media profiles (Twitter, Facebook, Linkedin, etc...) are both great search results for people/brand searches and are on very powerful domains. This makes them great resources to fill up your brand SERP.

  Do Interviews/News

  Linking to relevant articles/interviews on your brand hub site is an excellent tactic for filling the remaining spots on your brand SERP. Like the last tactic, these pages are helpful search results for searchers and are usually on powerful domains.

  Do PPC

  This final tactic is less intuitive. Bidding on your name/brand allows you to control the ads on your brand SERP. This is helpful for branding (der...) and it actually tends to increase the click through rates of the number one result on the page as well as the ad.

  Update: You can see 4 more excellent suggestions from seo-himanshu in the comments below.

  ---

  Follow me on Twitter, Fool!
  or
  Follow SEOmoz on Twitter (who is slightly less rude)

  If you have any other advice that you think is worth sharing, feel free to post it in the comments. This post is very much a work in progress. As always, feel free to e-mail me if you have any suggestions on how I can make my posts more useful. All of my contact information is available on my SEOmoz profile under Danny. Thanks!

  
  

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  Cited from http://feedproxy.google.com/~r/seomoz/~3/GjKqJHBo-dQ/whiteboard-friday-dominate-your-brand-search-engine-result-page
  Using Twitter For Increased Indexation

  Posted by caseyhen

  Earlier this year, jtkaczuk wrote a YOUmoz post about “Using Twitter as a Sitemap”.  After reading it I began to think about the power of Twitter and if using Twitter more can help indexation.  Many Twitter users will tweet about new post or products on their account hoping to draw attention and links from their followers.  What if this process can also help with getting more pages indexed and indexed faster?  I was surprised with the results of this quick little experiment that I threw together in a few months.

  Experiment Setup

  The experiment started with 15 local clients of mine who often tweet about new products or posts on their Twitter accounts. These accounts vary in followers from 75 to about 1500. While I did not have direct control over these accounts, I was able to track when a new product was added, tweeted, crawled by GoogleBot, and indexed by Google via a PHP script I wrote and installed on their CMS. Along with tracking those, I monitored when the number of RTs, when the product was indexed, and if it stayed indexed for at least 48 hours after it was launched.

   

  For each product or post that was launched, they were placed in one of three categories for 48 hours:

   

  • Twitter Links Only – 48 hours with no internal links and 1 tweet only from the orginal account
  • Site Architecture Links Only – No tweets about product or post, only internal links and sitemaps generated
  • Both Twitter & Site Architecture Links – Both tweets, internal links, and sitemaps to post or product

  After the 48 hour observation period was over, the products or posts were launched like a normal, which included tweets, internal links, and anything else my clients might do to promote it.  We also stopped collecting data at that point.

   

  Experiment Warning

  As Rand and Ben always say, correlation does not imply causation. Nor do I encourage that you SPAM Twitter with a whole bunch of links to content that is not useful to your followers. Take the results of this experiment and try to find where you can fit them in your business without upsetting and losing your followers.

   

  Experiment Data Summary

  During the course of the experiment: 120 products or posts where published - 40 in each of the categories above, there over 96 RTs, over 350 GoogleBot visits, and an 87% indexation rate. Here are some quick highlights of the findings:

  • Twitter Only Launch
    • GoogleBot averaged its first visit within 78 seconds of the first tweet.
    • Tweets with more than 3 RTs were indexed 325% faster, along with 125% more of its products and post indexed than tweets with no RTs.
    • Average indexation of the post or product was different depending on number of RTs
      • 3 or more RTs had an average indexation time of 8 hours, with 86% indexed.
      • 1 or no RTs had an average indexation time of 26 hours, with 69% indexed.
  • Internal Links Only Launch
    • GoogleBot averaged its first visit within 2.5 hours of the first internal link on the site.
    • Average indexation of the post or product was 8.5 hours, with 85% indexed.
  • Both Internal Links and Twitter Launch
    • GoogleBot averaged its first visit within 82 seconds of being launched.
    • Average indexation of the post or product was again different depending of the number of RTs the Twitter updated received.
      • 3 or more RTs had an average indexation time of 4.25 hours, with 88% indexed.
      • 1 or no RTs had an average indexation time of 5 hours, with 79% indexed.

  Experiment Raw Data

  Twitter Only

   

  

   

  

   

  Internal Links Only

   

  

   

  

   

  Both Internal Links and Twitter

   

  

   

  

   

  Experiment Conclusion

  The data concludes that creating your new product or post with internal links along with a tweet that gets 3 or more RTs, will help in increasing the time and rate at which they get indexed. While the data may show there is evidence that this technique will help your site increase its indexation and crawl time, I would advise you to do it with caution and care. All of my clients took care not to launch more than 1 product a day and did continue to tweet other things besides the new products launched.   My personal warning is to remember that Twitter is designed for your clients and not as a launching pad for Google, it would be horrible to see your account lose its following due to mass product tweeting.  What are your feelings or experiences on using Twitter to increase your indexation?

  
  

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  Cited from http://feedproxy.google.com/~r/seomoz/~3/3fCbKuhIq6c/using-twitter-for-increased-indexation
  The First Link Counts Rule and the Hash

  Posted by Marta Gryszko

  This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

  Last year Rand Fishkin wrote about Link Consolidation as the new PageRank sculpting.

  He said:

  "Put simply, consolidation is the practice of minimizing the number of pages that are linked to by consolidating content onto fewer pages."

  and showed us this scheme:

  

  Using this method helps you to reduce the number of pages you link to from 6 to 1. It is based on the assumption that Google will treat all of these urls as if they referred to the same page. For example, if you link to domain.com/about.html#contact, Google will index domain.com/about.html and will ignore other signs in url starting from #.

   

  OK, so now you have 6 urls referring to the same page. Remember the "first link counts" rule? It says that it such a situation Google will follow the anchor text of only the first link. Since now there have been at least 2 exceptions from this rule:

  • if you place 2 links to the same page and one of them is the text link but the other - the graphic one, Google will count the anchor text of the text link regardless of their order;

  • if you place 2 text links to the same page and the first one is nofollowed link, there may occur some problems with indexation of such a page.

  How do you think will Google behave this time?

  I decided to check whether the "first link counts" rule reffers to links with the hash sign or not. I placed 2 links with # on http://www.lexy.com.pl/blog/first-link-counts/ (test no. 7) and waited for Google to find them. To be honest, I was sure it would count only the first one, as usual, so the results of this test surprised me a bit - Google is showing the page for both anchor texts.

   

  To be sure about the results of the test, I repeated it on another website but this time there were 3 links:

  • the first one was a standard link to domain.com/page1;

  • the second and the third one directed to different sections of domain.com/page1 with the use of #.

  The results were the same and now Google is showing the page for 3 different anchor texts. It means there's another exception of the "first link counts" rule and you can put multiple links on document A to document B and Google will count all of their anchor texts.

   

  So, if Google doesn't treat such urls as 1 link, can it influence the PR sculpting by Link Consolidation?

  
  

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  Cited from http://feedproxy.google.com/~r/seomoz/~3/EyPW7J5hygY/the-first-link-counts-rule-and-the-hash-sign
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